Photo By Ben Benson
Boston's Black Beach is mining the annals of East Coast rock history in the search for its future. Taking cues from Massachusettes progenitors such as The Modern Lovers, Dinosaur Jr., and even contemporary basement scene-mates like Vundabar, Black Beach is weaponizing a sound—garage rock—that many say has lost its edge.
Their new video for "Nothing's Golden," the final track off their upcoming release, Play Loud, Die Vol 2, echoes the song's minimalist approach, all while harking back to the genre's trademark loud-soft dynamics. "The video and song kinda explain [the] initial shock of learning that something isn't as good as it appears on the surface, and the way people tend to either be naive to how things actually are or choose to ignore them," Steven Instasi, the band's frontman, told AdHoc. The track's understated verses explode into propulsive choruses, accompanied by images of worms crawling around in the caved-in skulls of baby dolls. The genius behind the clip is Boston-based filmmaker Andrew Gibson, who has filmed videos for a number of bands including Ian Sweet, Free Pizza, Nice Guys, and Midriffs. "[Gibson and Black Beach] went and found a spot in the woods by the Charles River and just banged [the video] out" in a day, said Instasi.
Black Beach open for Sextile and Surfbort at Saint Vitus on September 8th.